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Saturday, November 05, 2005

Naomi Kawashima | Japanese 'street fashion' takes world by storm

Young Japanese people's "street fashion" style has recently become a focus of world attention.
"Japanese young people are good at keeping up on 'what's new' and adopting it to their own styles, which look interesting to many people from outside Japan. It is what it takes to anticipate international trends," says Yoko Kawashima, Trend PR Department Manager at Itochu Fashion System.
Specializing in market research, Kawashima receives a string of requests as a guide for visits from abroad as well as business lectures around the nation.


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